Tag Archief van: kengetallen

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Hoe meet je de ROI van sociale media?

Content promoten, SEO & Google, Social media

Wat zijn de opbrengsten van sociale media? Die vraag moeten communicatieprofessionals steeds vaker beantwoorden. De verhouding tussen kosten en opbrengsten wordt ook wel ROI genoemd (Return On Investment). Hoe meet je het effect van contentcreatie, social media management (webcare) en beheer van sociale media? Lees dit blog voor meetbare en niet-meetbare kengetallen. Lees gehele bericht over ROI.

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9 januari 2016/0 Reacties/door Gerben G van Dijk

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